CAREER COACHING PRO
Project Brief | The objective of the Career Coaching Pro project was to improve the user experience of a career coach's website by introducing a purposeful blog aligned with user needs. The project began with a well-defined conceptual state, prompting the definition of a Minimum Viable Product that guided us in prioritizing essential features to integrate prior to launching the blog. The aim was to build a platform that not only promoted the career coach's brand to the target audience, but also offered valuable content to assist the end-user achieve their goal of a fulfilled professional life.
CAREER COACHING PRO
Project Brief | The objective of the Career Coaching Pro project was to improve the user experience of a career coach's website by introducing a purposeful blog aligned with user needs. The project began with a well-defined conceptual state, prompting the definition of a Minimum Viable Product that guided us in prioritizing essential features to integrate prior to launching the blog. The aim was to build a platform that not only promoted the career coach's brand to the target audience, but also offered valuable content to assist the end-user achieve their goal of a fulfilled professional life.
CAREER
COACHING PRO
Project Brief | The objective of the Career Coaching Pro project was to improve the user experience of a career coach's website by introducing a purposeful blog aligned with user needs. The project began with a well-defined conceptual state, prompting the definition of a Minimum Viable Product that guided us in prioritizing essential features to integrate prior to launching the blog. The aim was to build a platform that not only promoted the career coach's brand to the target audience, but also offered valuable content to assist the end-user achieve their goal of a fulfilled professional life.
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USER | Aspiring professionals at various career stages who are motivated by a desire to enhance their job prospects, develop leadership skills, or navigate the complexities of the modern workplace. As their primary goal is professional growth they are seeking actionable advice, industry insights, and practical strategies to propel their careers forward.
USER | Aspiring professionals at various career stages who are motivated by a desire to enhance their job prospects, develop leadership skills, or navigate the complexities of the modern workplace. As their primary goal is professional growth they are seeking actionable advice, industry insights, and practical strategies to propel their careers forward.
USER | Aspiring professionals at various career stages who are motivated by a desire to enhance their job prospects, develop leadership skills, or navigate the complexities of the modern workplace. As their primary goal is professional growth they are seeking actionable advice, industry insights, and practical strategies to propel their careers forward.
PROBLEM | Individuals pursuing professional development that feel unsure about how to advance their career need easy access to credible and relevant content because they can be overwhelmed by the abundance of information and sources available online.
PROBLEM | Individuals pursuing professional development that feel unsure about how to advance their career need easy access to credible and relevant content because they can be overwhelmed by the abundance of information and sources available online.
PROBLEM | Individuals pursuing professional development that feel unsure about how to advance their career need easy access to credible and relevant content because they can be overwhelmed by the abundance of information and sources available online.
SOLUTION | Launched an engaging and user-friendly blog on the CCP website to highlight content authored by the founding career coach. Identified and prioritized essential MVP features that would enhance content discoverability, visual clarity, and source credibility. Embraced agile methodologies for efficient communication and collaboration. Worked with stakeholders to refine the design as well as integrate content updates aligned with user needs.
SOLUTION | Launched an engaging and user-friendly blog on the CCP website to highlight content authored by the founding career coach. Identified and prioritized essential MVP features that would enhance content discoverability, visual clarity, and source credibility. Embraced agile methodologies for efficient communication and collaboration. Worked with stakeholders to refine the design as well as integrate content updates aligned with user needs.
SOLUTION | Launched an engaging and user-friendly blog on the CCP website to highlight content authored by the founding career coach. Identified and prioritized essential MVP features that would enhance content discoverability, visual clarity, and source credibility. Embraced agile methodologies for efficient communication and collaboration. Worked with stakeholders to refine the design as well as integrate content updates aligned with user needs.
Project Kick-Off
Understanding Scope
Upon joining the project, my teammate and I were introduced to the ideal state wireframe crafted by the previous blog team members. We were briefed on the status of the CCP blog which was still in development and not yet live due to pending Wix implementations. While the blog's foundational framework was in place, certain features were yet to be incorporated:
Upon joining the project, my teammate and I were introduced to the ideal state wireframe crafted by the previous blog team members. We were briefed on the status of the CCP blog which was still in development and not yet live due to pending Wix implementations. While the blog's foundational framework was in place, certain features were yet to be incorporated:
Upon joining the project, my teammate and I were introduced to the ideal state wireframe crafted by the previous blog team members. We were briefed on the status of the CCP blog which was still in development and not yet live due to pending Wix implementations. While the blog's foundational framework was in place, certain features were yet to be incorporated:
TOPIC TAGS | Tags for categorizing blog posts by topic
TOPIC TAGS | Tags for categorizing blog posts by topic
TOPIC TAGS | Tags for categorizing blog posts by topic
FILTER TABS | Tabs for filtering blog posts by relevant audience
FILTER TABS | Tabs for filtering blog posts by relevant audience
FILTER TABS | Tabs for filtering blog posts by relevant audience
AUTHOR INFORMATION | Text to identify the author of the blog post
AUTHOR INFORMATION | Text to identify the author of the blog post
AUTHOR INFORMATION | Text to identify the author of the blog post
POST DIVIDERS | Graphic line dividing individual blog posts
POST DIVIDERS | Graphic line dividing individual blog posts
POST DIVIDERS | Graphic line dividing individual blog posts
SHARE ICON | Button to share direct links to blog posts from the site
SHARE ICON | Button to share direct links to blog posts from the site
SHARE ICON | Button to share direct links to blog posts from the site
SEARCH BAR | Feature to search all posted blog content per keywords
SEARCH BAR | Feature to search all posted blog content per keywords
SEARCH BAR | Feature to search all posted blog content per keywords
Ideal State Figma Wireframe for CCP Blog
Ideal State Figma Wireframe for CCP Blog
Ideal State Figma Wireframe for CCP Blog
User Story for Sprint 1
Kanban Board for CCP Blog
User Story for Sprint 1
Kanban Board for CCP Blog
User Story for Sprint 1
Kanban Board for CCP Blog
With the ideal state wireframe and the Wix kanban board outlining the issues to address, we began to strategize our team's approach to executing the work.
With the ideal state wireframe and the Wix kanban board outlining the issues to address, we began to strategize our team's approach to executing the work.
With the ideal state wireframe and the Wix kanban board outlining the issues to address, we began to strategize our team's approach to executing the work.
Requirements vs. Aspirations
Defining the MVP
In response to our client's urgency to launch the blog, our first task was to define the Minimum Viable Product (MVP). The MVP served as a strategic tool which enabled us to prioritize features ranging from core blog necessities to aspirational elements for future enhancements. In this process, we also evaluated the feasibility of implementation, discerning between features that could be swiftly executed and those demanding more time and resources.
In response to our client's urgency to launch the blog, our first task was to define the Minimum Viable Product (MVP). The MVP served as a strategic tool which enabled us to prioritize features ranging from core blog necessities to aspirational elements for future enhancements. In this process, we also evaluated the feasibility of implementation, discerning between features that could be swiftly executed and those demanding more time and resources.
In response to our client's urgency to launch the blog, our first task was to define the Minimum Viable Product (MVP). The MVP served as a strategic tool which enabled us to prioritize features ranging from core blog necessities to aspirational elements for future enhancements. In this process, we also evaluated the feasibility of implementation, discerning between features that could be swiftly executed and those demanding more time and resources.
MUST-HAVES | Topic Tags & Filter Tabs
MUST-HAVES | Topic Tags & Filter Tabs
MUST-HAVES | Topic Tags & Filter Tabs
These crucial features empower users to effortlessly discover content aligned with their specific interests, thus enhancing user engagement of the blog which was a top priority. In addition to implementation, an analysis of the current tag topics & tab names was required to ensure user comprehension as well as usability.
These crucial features empower users to effortlessly discover content aligned with their specific interests, thus enhancing user engagement of the blog which was a top priority. In addition to implementation, an analysis of the current tag topics & tab names was required to ensure user comprehension as well as usability.
These crucial features empower users to effortlessly discover content aligned with their specific interests, thus enhancing user engagement of the blog which was a top priority. In addition to implementation, an analysis of the current tag topics & tab names was required to ensure user comprehension as well as usability.
Example of Topic Tags & Filter Tabs in Ideal State Wireframe
Example of Topic Tags & Filter Tabs in Ideal State Wireframe
Example of Topic Tags & Filter Tabs in Ideal State Wireframe
SHOULD-HAVES | Author Information & Post Dividers
SHOULD-HAVES | Author Information & Post Dividers
SHOULD-HAVES | Author Information & Post Dividers
To instill credibility and improve clarity within the blog site these features were recognized as being significant. While it was acknowledged that their influence on the user experience might not be as substantial as the previously prioritized elements, their straightforward implementation made them suitable additions for inclusion in the blog's launch.
To instill credibility and improve clarity within the blog site these features were recognized as being significant. While it was acknowledged that their influence on the user experience might not be as substantial as the previously prioritized elements, their straightforward implementation made them suitable additions for inclusion in the blog's launch.
To instill credibility and improve clarity within the blog site these features were recognized as being significant. While it was acknowledged that their influence on the user experience might not be as substantial as the previously prioritized elements, their straightforward implementation made them suitable additions for inclusion in the blog's launch.
Example of Author Information & Post Dividers in Ideal State Wireframe
Example of Author Information & Post Dividers in Ideal State Wireframe
Example of Author Information & Post Dividers in Ideal State Wireframe
NICE-TO-HAVES | Share Icon & Search Bar
NICE-TO-HAVES | Share Icon & Search Bar
NICE-TO-HAVES | Share Icon & Search Bar
We identified these features as non-essential for the initial launch and categorized them as potential future enhancements. While enabling users to share posts could increase visibility among the target audience and adding a search bar may enhance content retrieval, these features were not required and would be more technically challenging to implement.
We identified these features as non-essential for the initial launch and categorized them as potential future enhancements. While enabling users to share posts could increase visibility among the target audience and adding a search bar may enhance content retrieval, these features were not required and would be more technically challenging to implement.
We identified these features as non-essential for the initial launch and categorized them as potential future enhancements. While enabling users to share posts could increase visibility among the target audience and adding a search bar may enhance content retrieval, these features were not required and would be more technically challenging to implement.
Example of Share Icon & Search Bar in Ideal State Wireframe
Our systematic approach in outlining the MVP served several purposes. First, it enabled us to prioritize the most critical and practical features for implementation. Also, by expediting the blog launch we would be able to accelerate the process of gathering user feedback. Lastly, it allowed our small design team to allocate resources efficiently to ensure a timely launch.
Our systematic approach in outlining the MVP served several purposes. First, it enabled us to prioritize the most critical and practical features for implementation. Also, by expediting the blog launch we would be able to accelerate the process of gathering user feedback. Lastly, it allowed our small design team to allocate resources efficiently to ensure a timely launch.
Our systematic approach in outlining the MVP served several purposes. First, it enabled us to prioritize the most critical and practical features for implementation. Also, by expediting the blog launch we would be able to accelerate the process of gathering user feedback. Lastly, it allowed our small design team to allocate resources efficiently to ensure a timely launch.
Adaptable Collaboration
Working in Agile
To ensure efficient communication and track our progress throughout the project we adopted an agile approach. This included daily standups with the full CCP design team which encouraged alignment and allowed for issue resolution. In addition, we actively engaged in scrum ceremonies such as backlog grooming and sprint planning that required us to create user stories to be pointed as well as schedule stories for upcoming sprints based on our blog team’s velocity.
To ensure efficient communication and track our progress throughout the project we adopted an agile approach. This included daily standups with the full CCP design team which encouraged alignment and allowed for issue resolution. In addition, we actively engaged in scrum ceremonies such as backlog grooming and sprint planning that required us to create user stories to be pointed as well as schedule stories for upcoming sprints based on our blog team’s velocity.
To ensure efficient communication and track our progress throughout the project we adopted an agile approach. This included daily standups with the full CCP design team which encouraged alignment and allowed for issue resolution. In addition, we actively engaged in scrum ceremonies such as backlog grooming and sprint planning that required us to create user stories to be pointed as well as schedule stories for upcoming sprints based on our blog team’s velocity.
Screenshot of Blog Team's Sprint Planning Board
Screenshot of Blog Team's Sprint Planning Board
Screenshot of Blog Team's Sprint Planning Board
The agile framework allowed us to adapt swiftly in order to address errors or modify our strategy when needed. An example of this occurred when we encountered a technical constraint in Wix with the blog post repeater, making it seemingly impossible to customize the component for different posts. For context, the blog consisted of two types: posts linked to published Forbes articles and posts with original content created for the CCP site. The challenge was that we wanted to display a button linking out to Forbes on specific posts while excluding it from others. Oddly, the posts with original content were showing empty, non-clickable buttons which was not acceptable as it could confuse visitors.
The agile framework allowed us to adapt swiftly in order to address errors or modify our strategy when needed. An example of this occurred when we encountered a technical constraint in Wix with the blog post repeater, making it seemingly impossible to customize the component for different posts. For context, the blog consisted of two types: posts linked to published Forbes articles and posts with original content created for the CCP site. The challenge was that we wanted to display a button linking out to Forbes on specific posts while excluding it from others. Oddly, the posts with original content were showing empty, non-clickable buttons which was not acceptable as it could confuse visitors.
The agile framework allowed us to adapt swiftly in order to address errors or modify our strategy when needed. An example of this occurred when we encountered a technical constraint in Wix with the blog post repeater, making it seemingly impossible to customize the component for different posts. For context, the blog consisted of two types: posts linked to published Forbes articles and posts with original content created for the CCP site. The challenge was that we wanted to display a button linking out to Forbes on specific posts while excluding it from others. Oddly, the posts with original content were showing empty, non-clickable buttons which was not acceptable as it could confuse visitors.
Screenshot of Button Issue in Wix Preview Mode
Screenshot of Button Issue in Wix Preview Mode
Screenshot of Button Issue in Wix Preview Mode
After exploring various troubleshooting methods, I successfully resolved the issue by integrating custom code into the Wix page. Though unexpected, our agile approach enabled us to tackle this issue smoothly avoiding significant disruptions to the project's development.
After exploring various troubleshooting methods, I successfully resolved the issue by integrating custom code into the Wix page. Though unexpected, our agile approach enabled us to tackle this issue smoothly avoiding significant disruptions to the project's development.
After exploring various troubleshooting methods, I successfully resolved the issue by integrating custom code into the Wix page. Though unexpected, our agile approach enabled us to tackle this issue smoothly avoiding significant disruptions to the project's development.
Wix Coding for Button Issue
Wix Coding for Button Issue
Wix Coding for Button Issue
With the resolution of the button issue, our team was able to resume the implementation of features required for the blog MVP. One of these crucial elements was the integration of tabs to facilitate user content sorting. The ideal sketch we inherited featured tabs labeled: General, Career, Coaches, & Businesses. However, we found these labels redundant as each blog post also had assigned tags for filtering which were labeled: Career Services, Leadership, & Team Building.
With the resolution of the button issue, our team was able to resume the implementation of features required for the blog MVP. One of these crucial elements was the integration of tabs to facilitate user content sorting. The ideal sketch we inherited featured tabs labeled: General, Career, Coaches, & Businesses. However, we found these labels redundant as each blog post also had assigned tags for filtering which were labeled: Career Services, Leadership, & Team Building.
With the resolution of the button issue, our team was able to resume the implementation of features required for the blog MVP. One of these crucial elements was the integration of tabs to facilitate user content sorting. The ideal sketch we inherited featured tabs labeled: General, Career, Coaches, & Businesses. However, we found these labels redundant as each blog post also had assigned tags for filtering which were labeled: Career Services, Leadership, & Team Building.
CCP Blog Before Filter Tabs Added
CCP Blog Before Filter Tabs Added
CCP Blog Before Filter Tabs Added
Upon client consultation, we realized that the tabs could be more effectively utilized to allow users to sort content by format such as: "Articles" for in-depth posts, "Panels" for concise info, and "All" for both formats combined. This refinement was achieved by introducing a content type field into the Content Management System (CMS) which was then linked to datasets on the blog page for each tab.
Upon client consultation, we realized that the tabs could be more effectively utilized to allow users to sort content by format such as: "Articles" for in-depth posts, "Panels" for concise info, and "All" for both formats combined. This refinement was achieved by introducing a content type field into the Content Management System (CMS) which was then linked to datasets on the blog page for each tab.
Upon client consultation, we realized that the tabs could be more effectively utilized to allow users to sort content by format such as: "Articles" for in-depth posts, "Panels" for concise info, and "All" for both formats combined. This refinement was achieved by introducing a content type field into the Content Management System (CMS) which was then linked to datasets on the blog page for each tab.
CCP Blog After Filter Tabs Added
CCP Blog After Filter Tabs Added
CCP Blog After Filter Tabs Added
To fulfill the agile experience, we kept stakeholders and design teammates informed of our progress throughout the project with demo presentations held at the conclusion of each sprint. Additionally, we participated in all-hands retrospective meetings which gave the team an opportunity to reflect on achievements and identify areas for improvement in future sprints.
To fulfill the agile experience, we kept stakeholders and design teammates informed of our progress throughout the project with demo presentations held at the conclusion of each sprint. Additionally, we participated in all-hands retrospective meetings which gave the team an opportunity to reflect on achievements and identify areas for improvement in future sprints.
To fulfill the agile experience, we kept stakeholders and design teammates informed of our progress throughout the project with demo presentations held at the conclusion of each sprint. Additionally, we participated in all-hands retrospective meetings which gave the team an opportunity to reflect on achievements and identify areas for improvement in future sprints.
From Design to Live
Launching the Blog
As we neared the blog’s much anticipated launch, there were a few remaining design considerations that needed attention:
As we neared the blog’s much anticipated launch, there were a few remaining design considerations that needed attention:
As we neared the blog’s much anticipated launch, there were a few remaining design considerations that needed attention:
DESIGN CONSIDERATION | Navigation
DESIGN CONSIDERATION | Navigation
DESIGN CONSIDERATION | Navigation
One question we had was, how would users discover the blog? It was decided that the blog warranted a prominent place in the primary navigation menu at the top of the website to ensure easy discoverability. This work also entailed confirming the SEO basics and optimizing the page settings to enhance its visibility in search results.
One question we had was, how would users discover the blog? It was decided that the blog warranted a prominent place in the primary navigation menu at the top of the website to ensure easy discoverability. This work also entailed confirming the SEO basics and optimizing the page settings to enhance its visibility in search results.
One question we had was, how would users discover the blog? It was decided that the blog warranted a prominent place in the primary navigation menu at the top of the website to ensure easy discoverability. This work also entailed confirming the SEO basics and optimizing the page settings to enhance its visibility in search results.
Navigation for Mobile
Navigation for Desktop
Navigation for Mobile
Navigation for Desktop
Navigation for Mobile
Navigation for Desktop
DESIGN CONSIDERATION | Testing
DESIGN CONSIDERATION | Testing
DESIGN CONSIDERATION | Testing
Given our tight timeline, we were not able to conduct external user testing. Nevertheless, we enlisted the CCP design team to test the site across various devices, screen sizes, and browsers to guarantee a seamless user experience. Below is a report pulled by Wix on the browser types and operating systems of the blog page visitors over a two month period.
Given our tight timeline, we were not able to conduct external user testing. Nevertheless, we enlisted the CCP design team to test the site across various devices, screen sizes, and browsers to guarantee a seamless user experience. Below is a report pulled by Wix on the browser types and operating systems of the blog page visitors over a two month period.
Given our tight timeline, we were not able to conduct external user testing. Nevertheless, we enlisted the CCP design team to test the site across various devices, screen sizes, and browsers to guarantee a seamless user experience. Below is a report pulled by Wix on the browser types and operating systems of the blog page visitors over a two month period.
Screenshot of Browser Types & Operating Systems of Site Visitors
Screenshot of Browser Types & Operating Systems of Site Visitors
Screenshot of Browser Types & Operating Systems of Site Visitors
DESIGN CONSIDERATION | Style Guide & Accessibility
DESIGN CONSIDERATION | Style Guide & Accessibility
DESIGN CONSIDERATION | Style Guide & Accessibility
Adherence to the CCP Style Guide was essential in maintaining design standards and ensuring the blog page matched the site. Additionally, our commitment to accessibility led us to assess color contrast, provide alt text for images, and employ the Accessibility Wizard plug-in to conduct a scan for compliance with global standards (WCAG 2.0).
Adherence to the CCP Style Guide was essential in maintaining design standards and ensuring the blog page matched the site. Additionally, our commitment to accessibility led us to assess color contrast, provide alt text for images, and employ the Accessibility Wizard plug-in to conduct a scan for compliance with global standards (WCAG 2.0).
Adherence to the CCP Style Guide was essential in maintaining design standards and ensuring the blog page matched the site. Additionally, our commitment to accessibility led us to assess color contrast, provide alt text for images, and employ the Accessibility Wizard plug-in to conduct a scan for compliance with global standards (WCAG 2.0).
Screenshot of Accessibility Wizard Tool in Wix
Screenshot of Accessibility Wizard Tool in Wix
Screenshot of Accessibility Wizard Tool in Wix
While we understood that further iterations would be made in the future, we were pleased with the blog’s current state and proceeded to launch it live.
While we understood that further iterations would be made in the future, we were pleased with the blog’s current state and proceeded to launch it live.
While we understood that further iterations would be made in the future, we were pleased with the blog’s current state and proceeded to launch it live.
Additional Steps for Success
Enhancing SEO
As a complementary endeavor during the CCP blog project, I also embraced the challenge of executing a SEO enhancement initiative for the site. My journey began with a deep dive into the documentation provided by a former team member which helped me establish my initial focus. I discovered this project was driven by a few key objectives:
As a complementary endeavor during the CCP blog project, I also embraced the challenge of executing a SEO enhancement initiative for the site. My journey began with a deep dive into the documentation provided by a former team member which helped me establish my initial focus. I discovered this project was driven by a few key objectives:
As a complementary endeavor during the CCP blog project, I also embraced the challenge of executing a SEO enhancement initiative for the site. My journey began with a deep dive into the documentation provided by a former team member which helped me establish my initial focus. I discovered this project was driven by a few key objectives:
HIGHLIGHT ROI & KPIs | The client's primary objective was to prominently display Return on Investment (ROI) & Key Performance Indicators (KPIs) on the home page. This strategic placement would allow prospective users to quickly gauge whether the offered services matched their needs.
HIGHLIGHT ROI & KPIs | The client's primary objective was to prominently display Return on Investment (ROI) & Key Performance Indicators (KPIs) on the home page. This strategic placement would allow prospective users to quickly gauge whether the offered services matched their needs.
HIGHLIGHT ROI & KPIs | The client's primary objective was to prominently display Return on Investment (ROI) & Key Performance Indicators (KPIs) on the home page. This strategic placement would allow prospective users to quickly gauge whether the offered services matched their needs.
Previous: Home Page Hero Section
Revised: Home Page Hero Section
Previous: Home Page Hero Section
Revised: Home Page Hero Section
Previous: Home Page Hero Section
Revised: Home Page Hero Section
SEO-FRIENDLY TEXT UPDATE | Recognizing the importance of searchable content, we aimed to transition from displaying information as static, flattened images to text-based components. This update would enhance the website's search engine indexing and understanding.
SEO-FRIENDLY TEXT UPDATE | Recognizing the importance of searchable content, we aimed to transition from displaying information as static, flattened images to text-based components. This update would enhance the website's search engine indexing and understanding.
SEO-FRIENDLY TEXT UPDATE | Recognizing the importance of searchable content, we aimed to transition from displaying information as static, flattened images to text-based components. This update would enhance the website's search engine indexing and understanding.
Previous: Why Coaching Matters Section
Revised: Why Coaching Matters Section
Previous: Why Coaching Matters Section
Revised: Why Coaching Matters Section
Previous: Why Coaching Matters Section
Revised: Why Coaching Matters Section
PRESENT DIGESTIBLE INFORMATION | To optimize the user experience, another goal of the redesign was to visually compartmentalize information into distinct sections. This would enable users to more easily comprehend the content as well as direct their focus.
PRESENT DIGESTIBLE INFORMATION | To optimize the user experience, another goal of the redesign was to visually compartmentalize information into distinct sections. This would enable users to more easily comprehend the content as well as direct their focus.
PRESENT DIGESTIBLE INFORMATION | To optimize the user experience, another goal of the redesign was to visually compartmentalize information into distinct sections. This would enable users to more easily comprehend the content as well as direct their focus.
Previous: About CCP Section
Revised: About CCP Section
Previous: About CCP Section
Revised: About CCP Section
Previous: About CCP Section
Revised: About CCP Section
This collaborative effort with the client involved continuous communication, rapid iterations, and meticulous attention to detail to meet their evolving needs. The result was a polished design that seamlessly blended the client's preferences with user-friendly functionality. Implementing these SEO enhancements not only benefited the CCP website as a whole, but also contributed to increased visibility for our newly launched blog page.
This collaborative effort with the client involved continuous communication, rapid iterations, and meticulous attention to detail to meet their evolving needs. The result was a polished design that seamlessly blended the client's preferences with user-friendly functionality. Implementing these SEO enhancements not only benefited the CCP website as a whole, but also contributed to increased visibility for our newly launched blog page.
This collaborative effort with the client involved continuous communication, rapid iterations, and meticulous attention to detail to meet their evolving needs. The result was a polished design that seamlessly blended the client's preferences with user-friendly functionality. Implementing these SEO enhancements not only benefited the CCP website as a whole, but also contributed to increased visibility for our newly launched blog page.
Home Page Hero Section
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Why Coaching Matters Section
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About CCP Section
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Home Page Hero Section
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Why Coaching Matters Section
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About CCP Section
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Home Page Hero Section
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Why Coaching Matters Section
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About CCP Section
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Home Page Hero Section
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Why Coaching Matters Section
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About CCP Section
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Home Page Hero Section
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Why Coaching Matters Section
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About CCP Section
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Home Page Hero Section
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Why Coaching Matters Section
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About CCP Section
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Home Page Hero Section
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Why Coaching Matters Section
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About CCP Section
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Home Page Hero Section
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Why Coaching Matters Section
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About CCP Section
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Home Page Hero Section
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Why Coaching Matters Section
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About CCP Section
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Home Page Hero Section
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Why Coaching Matters Section
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About CCP Section
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Home Page Hero Section
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Why Coaching Matters Section
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About CCP Section
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Home Page Hero Section
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Why Coaching Matters Section
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About CCP Section
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At this stage of the project, we had successfully developed and launched the blog as well as implemented additional SEO enhancements. As a result, the blog transitioned into maintenance mode which freed up our team's resources to focus on higher-priority tasks in other areas of the site. This accomplishment represented a significant milestone in improving the overall user experience and content accessibility of the CCP site.
At this stage of the project, we had successfully developed and launched the blog as well as implemented additional SEO enhancements. As a result, the blog transitioned into maintenance mode which freed up our team's resources to focus on higher-priority tasks in other areas of the site. This accomplishment represented a significant milestone in improving the overall user experience and content accessibility of the CCP site.
At this stage of the project, we had successfully developed and launched the blog as well as implemented additional SEO enhancements. As a result, the blog transitioned into maintenance mode which freed up our team's resources to focus on higher-priority tasks in other areas of the site. This accomplishment represented a significant milestone in improving the overall user experience and content accessibility of the CCP site.
IMPACT | The incorporation of the Career Coaching Pro blog had a noticeable impact on the overall CCP website. Within just two months of its launch, the blog emerged as the second most visited page and attracted a substantial majority of new visitors as seen in the reports pulled from Wix below:
IMPACT | The incorporation of the Career Coaching Pro blog had a noticeable impact on the overall CCP website. Within just two months of its launch, the blog emerged as the second most visited page and attracted a substantial majority of new visitors as seen in the reports pulled from Wix below:
IMPACT | The incorporation of the Career Coaching Pro blog had a noticeable impact on the overall CCP website. Within just two months of its launch, the blog emerged as the second most visited page and attracted a substantial majority of new visitors as seen in the reports pulled from Wix below:
Screenshot of CCP Site Visitor Behavior
Screenshot of CCP Site Visitor Behavior
Screenshot of CCP Site Visitor Behavior
Screenshot of Blog Page Visitors
Screenshot of Blog Page Visitors
Screenshot of Blog Page Visitors
TAKEAWAYS | Mastering the Wix platform was a significant part of the project. I invested time to gain an understanding of its capabilities by leveraging online resources, tutorials, and support forums in order to effectively implement the desired blog features. This experience emphasized the value of adaptability and continuous learning in the evolving landscape of web design tools.
Additionally, our team faced a challenge within the Wix platform which limited simultaneous editing. To tackle this challenge, our team established strong communication channels, held daily standups to synchronize edits, and implemented a systematic review process post-publish. This approach allowed us to work around the platform's limitations and keep the site cohesive.
TAKEAWAYS | Mastering the Wix platform was a significant part of the project. I invested time to gain an understanding of its capabilities by leveraging online resources, tutorials, and support forums in order to effectively implement the desired blog features. This experience emphasized the value of adaptability and continuous learning in the evolving landscape of web design tools.
Additionally, our team faced a challenge within the Wix platform which limited simultaneous editing. To tackle this challenge, our team established strong communication channels, held daily standups to synchronize edits, and implemented a systematic review process post-publish. This approach allowed us to work around the platform's limitations and keep the site cohesive.
TAKEAWAYS | Mastering the Wix platform was a significant part of the project. I invested time to gain an understanding of its capabilities by leveraging online resources, tutorials, and support forums in order to effectively implement the desired blog features. This experience emphasized the value of adaptability and continuous learning in the evolving landscape of web design tools.
Additionally, our team faced a challenge within the Wix platform which limited simultaneous editing. To tackle this challenge, our team established strong communication channels, held daily standups to synchronize edits, and implemented a systematic review process post-publish. This approach allowed us to work around the platform's limitations and keep the site cohesive.
Slack :enter_wix: & :exit_wix: emojis for CCP design team
Slack :enter_wix: & :exit_wix: emojis for CCP design team
Slack :enter_wix: & :exit_wix: emojis for CCP design team
NEXT STEPS…
NEXT STEPS…
NEXT STEPS…
HANDOFF | To streamline the onboarding process for new collaborators, I created tutorial videos with step-by-step guidance for how to maintain the blog. These instructional resources aimed to bridge potential knowledge gaps and make it more approachable for individuals who may be less familiar with the CCP site or Wix as a web design platform. The goal was to both ensure a smoother transition for future team members and contribute to the overall sustainability of the blog page.
HANDOFF | To streamline the onboarding process for new collaborators, I created tutorial videos with step-by-step guidance for how to maintain the blog. These instructional resources aimed to bridge potential knowledge gaps and make it more approachable for individuals who may be less familiar with the CCP site or Wix as a web design platform. The goal was to both ensure a smoother transition for future team members and contribute to the overall sustainability of the blog page.
HANDOFF | To streamline the onboarding process for new collaborators, I created tutorial videos with step-by-step guidance for how to maintain the blog. These instructional resources aimed to bridge potential knowledge gaps and make it more approachable for individuals who may be less familiar with the CCP site or Wix as a web design platform. The goal was to both ensure a smoother transition for future team members and contribute to the overall sustainability of the blog page.
TESTING | The next phase of the blog project would be to conduct usability testing with real users to evaluate the site's functionality and gather feedback. Simultaneously, our design team could perform a heuristic evaluation of the newly launched blog to pinpoint areas in need of refinement.
TESTING | The next phase of the blog project would be to conduct usability testing with real users to evaluate the site's functionality and gather feedback. Simultaneously, our design team could perform a heuristic evaluation of the newly launched blog to pinpoint areas in need of refinement.
TESTING | The next phase of the blog project would be to conduct usability testing with real users to evaluate the site's functionality and gather feedback. Simultaneously, our design team could perform a heuristic evaluation of the newly launched blog to pinpoint areas in need of refinement.
NEW FEATURES | There are a few outstanding elements from the original concept sketch which could be implemented: share icon & search bar feature. These enhancements have the potential to boost engagement and could be explored to further enhance the overall user experience.
NEW FEATURES | There are a few outstanding elements from the original concept sketch which could be implemented: share icon & search bar feature. These enhancements have the potential to boost engagement and could be explored to further enhance the overall user experience.
NEW FEATURES | There are a few outstanding elements from the original concept sketch which could be implemented: share icon & search bar feature. These enhancements have the potential to boost engagement and could be explored to further enhance the overall user experience.
CAREER COACHING PRO
CAREER COACHING PRO
CAREER COACHING PRO
The Career Coaching Pro (CCP) blog project was a collaborative journey in which I worked closely with the client to create a purposeful blog tailored to their user's needs. To ensure success, our team strategically defined a Minimum Viable Product (MVP) which prioritized key features for the blog. While we faced challenges within the Wix platform, we navigated the limitations by emphasizing adaptability and coordination. This project highlighted the adoption of agile methodologies, importance of continuous learning, and benefits of an iterative design approach. Looking ahead, the blog's future success relies on maintaining usability, functionality, and content relevant to aspiring professionals who are seeking to advance their careers.
The Career Coaching Pro (CCP) blog project was a collaborative journey in which I worked closely with the client to create a purposeful blog tailored to their user's needs. To ensure success, our team strategically defined a Minimum Viable Product (MVP) which prioritized key features for the blog. While we faced challenges within the Wix platform, we navigated the limitations by emphasizing adaptability and coordination. This project highlighted the adoption of agile methodologies, importance of continuous learning, and benefits of an iterative design approach. Looking ahead, the blog's future success relies on maintaining usability, functionality, and content relevant to aspiring professionals who are seeking to advance their careers.
The Career Coaching Pro (CCP) blog project was a collaborative journey in which I worked closely with the client to create a purposeful blog tailored to their user's needs. To ensure success, our team strategically defined a Minimum Viable Product (MVP) which prioritized key features for the blog. While we faced challenges within the Wix platform, we navigated the limitations by emphasizing adaptability and coordination. This project highlighted the adoption of agile methodologies, importance of continuous learning, and benefits of an iterative design approach. Looking ahead, the blog's future success relies on maintaining usability, functionality, and content relevant to aspiring professionals who are seeking to advance their careers.
Launched CCP Blog
Launched CCP Blog
Launched CCP Blog